When Does Black Friday Start in 2026? Confirmed Sale Dates by Store
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When does Black Friday start? Black Friday falls on Friday, November 27, 2026, but retailer sales begin much earlier. Lowe’s starts its Black Friday deals October 29, Target’s early event runs November 5–7, and Walmart’s first event runs November 12–15. Cyber Monday is November 30, with some announced promotions continuing into December.
If you’re trying to figure out when to shop, the calendar is getting a little crowded. There’s early Black Friday, Black Friday week, weekend offers and Cyber Monday, sometimes all at the same store. We’ve pulled the announced dates together so you can plan your list without keeping track of every retailer email.
Below, you’ll find confirmed Black Friday sales, the details that matter for each event, and the retailers whose schedules we’re still waiting to verify.
When Do Black Friday Sales Start? The 2026 Calendar
These are announced event dates, not predictions based on last year. Holiday savings events are labeled separately from the main Black Friday sales. Individual offers may have shorter windows or sell out. We will continue to update this page as more retailers announce dates.
| Retailer | Early or holiday event | Main Black Friday / Cyber dates |
|---|---|---|
| Walmart | November 12–15 | November 23–29; Cyber Monday November 30–December 2 |
| Target | November 5–7 | Full main-event schedule not verified yet |
| Best Buy | DoorBOOsters October 30; early Black Friday starts November 6 | Main event starts November 19; Cyber Week December 1–6 |
| Costco | Holiday savings October 30–November 30, with dates varying by item | Black Friday offers November 27–30 |
| Ulta Beauty | Early Black Friday live now; weekly offers through November 21 | Main-event schedule not verified yet |
| Lowe’s | Black Friday deals start October 29; 12 Days of Deals starts November 16 | Doorbusters available to everyone November 27, with member access one day earlier |
When Does Black Friday Start at Walmart?
Walmart Black Friday sales start November 12, 2026, with an early event running through November 15. The main event starts online November 23 and runs through November 29, followed by Cyber Monday deals November 30–December 2.
- Early event: Online November 12 at 12:01 a.m. ET; in stores November 12 at 6 a.m. local time.
- Main event: Online November 23 at 12:01 a.m. ET; in stores November 27 at 6 a.m. local time.
- Cyber Monday: Online November 30 at 12:01 a.m. ET.
Walmart+ members get the first 24 hours of access to select online hot Deal drops at the start of both Black Friday events, while supplies last. That early access applies to selected offers, not the entire sale.
Source: Walmart’s 2026 holiday shopping announcement.
When Does Black Friday Start on Amazon?
We have not verified Amazon’s official 2026 Black Friday sale start and end dates as of October 29. Amazon has discussed Black Friday Week and Cyber Monday preparations with sellers, but submission deadlines are not shopper sale dates.
If you’re looking for Amazon Black Friday sales, don’t mistake a dated article from a previous year for this year’s schedule. We’re leaving the date unconfirmed until there’s a clear 2026 announcement.
Check: Amazon’s retail newsroom.
When Does Black Friday Start at Target?
Target’s Early Black Friday event runs November 5–7, 2026. Target has also announced limited-time offers each weekend throughout the holiday season.
The early event gives shoppers a confirmed window to watch, but it does not establish the full schedule for Target’s main Black Friday sale. We’re keeping those two things separate rather than assigning dates that haven’t been verified.
Source: Target’s holiday announcement.
When Does Black Friday Start at Best Buy?
Best Buy’s early Black Friday deals begin November 6, 2026, and its main event begins November 19. Before that, DoorBOOsters kick off holiday savings October 30.
Best Buy says new early doorbusters will arrive each Friday and describes its November 19 event as 10 days of Black Friday deals. Cyber Sunday and Monday follow, with Cyber Week deals scheduled December 1–6. The announcement does not give an exact launch time for every event, so check the offer itself before setting an alarm.
Source: Best Buy’s 2026 holiday calendar.
When Do Costco Black Friday Sales Start?
Costco’s holiday savings begin October 30, with dedicated Black Friday offers November 27–30, 2026. Its broader holiday calendar runs through November 30, but the dates vary by item.
That distinction matters: an item in the holiday booklet may not be discounted for the entire month. Check its individual offer dates and whether the listed price applies online or in the warehouse. Costco lists Thanksgiving Day, November 26, as a warehouse closure.
Sources: Costco’s holiday savings calendar and Black Friday offers.
Has Ulta’s Black Friday Sale Started?
Ulta’s Early Black Friday offers are already live as of October 29, with weekly deals advertised through November 21. The retailer lists the event as available in stores and online.
Weekly offers do not necessarily last until November 21. Check the expiration on the product or promotion you want. We have not verified a separate main Black Friday event schedule yet.
Source: Ulta Beauty’s current offers.
When Does Black Friday Start at Lowe’s?
Lowe’s Black Friday deals begin October 29, 2026. Its holiday announcement also sets November 16 as the start of its 12 Days of Deals, followed by additional savings during Thanksgiving week.
MyLowe’s Rewards and MyLowe’s Pro Rewards members receive online access to Black Friday doorbusters one day before those offers become available to everyone November 27. Check individual offers for availability and restrictions.
Source: Lowe’s 2026 holiday announcement.
When Does Black Friday Start at Home Depot?
Home Depot’s official pages currently show different event dates. Its October 29 newsroom announcement lists a Black Friday Savings Event November 5–25, while its Black Friday shopping page advertises November 4–December 2.
Those may describe different promotional windows, but the pages do not clearly reconcile them. For now, check the specific offer’s dates rather than treating either window as applying to every product.
Sources: Home Depot’s newsroom announcement and Black Friday shopping page.
What About DICK’S Sporting Goods Black Friday Sales?
We have not verified a 2026 Black Friday sale start date for DICK’S Sporting Goods. Its current sale page mentions Black Friday and Cyber Week, but that alone does not confirm a launch date.
For sports families, this is one to watch for gear and gift shopping. Before buying, check the exact model, size and any league requirements. A lower price on the wrong bat or equipment size is still money you didn’t need to spend.
Check: DICK’S current sale page.
How We’d Plan Black Friday Shopping
Gooderie take: Use the sale calendar to plan, then judge the actual offer. An early Black Friday label doesn’t tell you whether the price is worth buying.
- Make a short list first. Note the exact product or model and your budget.
- Record a price before the sale. Compare the same size, bundle, seller and shipping cost.
- Read the offer dates. A monthlong event can contain deals that last a day.
- Check the return policy. Especially for gifts, make sure the recipient has time to exchange them.
Want a second look before checking out? Try our Gooderie Deal Checker to weigh the discount against your shopping budget.
Black Friday Sales FAQs
When does Black Friday start and end in 2026?
Black Friday itself is November 27. Retailer promotions start on different dates, including October 29 at Lowe’s and November 12 at Walmart. Cyber Monday is November 30, and some announced promotions continue into December. There is no single end date for every store.
When does Black Friday start online?
It depends on the retailer and event. Walmart has confirmed 12:01 a.m. ET online starts November 12 and November 23, ahead of its main in-store event November 27. Do not assume every retailer uses midnight or the same time zone.
How long do Black Friday sales last?
Some events last a few days; others span weeks. Target’s confirmed early event is three days, while Walmart has multiple events from November 12 through December 2. Individual deals can end sooner than the overall event.
What stores are having Black Friday sales?
Walmart, Target, Best Buy, Costco, Ulta Beauty and Lowe’s have announced Black Friday or early Black Friday offers covered here. Home Depot has announced savings too, though its official pages currently list different windows. Amazon and DICK’S start dates remain unverified in this guide.
Should I wait until Black Friday for the best sales?
We wouldn’t use the date alone to decide. Compare the current price with the product’s earlier prices, your budget and availability. An early offer may suit your needs, while another item may be worth watching. No retailer calendar guarantees the lowest price on every product.
This guide reflects announcements checked October 29, 2026. Dates and individual offers may change. Follow the retailer’s offer terms for exact timing, membership access and availability.
KJ is the co-founder of The Gooderie, which she runs with her husband, Kyle, and an ecommerce, marketing, and SEO expert with 17+ years of experience. After nearly two decades working behind the scenes with retail data, pricing, digital publishing, and online shopping, she turned her professional experience and lifelong love of shopping and deal hunting into a resource for smarter shoppers. At The Gooderie, KJ specializes in finding and verifying deals, researching products, testing finds firsthand, and sharing the shopping strategies she’s learned throughout her career.
