About The Gooderie

The Gooderie is an independent shopping publication where 17+ years of professional ecommerce and digital publishing experience meets a genuine love of finding the good stuff.

Founded by KJ and Kyle, The Gooderie brings together commerce expertise, hands-on product experience, and insights from people who know the categories we cover. Our team researches, tests, compares, and evaluates products to help readers find great products, recognize real deals, and make smarter buying decisions.

But shopping isn’t just what we know. It’s something we genuinely love. We love researching products, comparing options, tracking down the best price, discovering something unexpectedly great, and getting that little thrill when something you’ve been watching finally drops to a price worth buying. That enthusiasm is a big part of why The Gooderie exists in the first place.

From hands-on reviews and new product releases to gift guides, shopping advice, and deals worth knowing about, we do the digging so you can feel more confident about what deserves your money.

Meet KJ & Kyle

KJ, Co-Founder

KJ brings more than 17 years of professional experience across ecommerce, digital publishing, content strategy, marketing, SEO, and commerce. Throughout her career, she has led editorial teams, developed large-scale content strategies, overseen thousands of pieces of shopping and product content, analyzed performance, and helped shape content designed to answer the questions consumers ask before they buy.

That experience has given her an inside understanding of how products are marketed online, how retailers structure sales and promotions, and what goes into evaluating products and shopping recommendations at scale.

But The Gooderie didn’t come from professional experience alone. KJ genuinely loves shopping. She has always been the person comparing products, tracking prices, researching purchases, hunting for hidden gems, and getting an unreasonable amount of satisfaction from finding something great at the right price.

The Gooderie gave her a place to bring those two sides together: professional commerce expertise and a lifelong love of finding products worth sharing.

Kyle, Co-Founder

Kyle brings commerce experience along with an extensive background in youth sports. As a former athlete and longtime youth coach, he has spent years at practices, games, tournaments, and training sessions seeing which gear players actually use, what holds up over a season, and which products are more marketing than necessity.

His experience plays an especially important role in The Gooderie’s sports coverage, where fit, performance, durability, player needs, and real-world use matter far more than what looks good on a product page.

At its core, The Gooderie is built around a simple standard: getting recommendations right and making them genuinely useful.

How We Shop, Test & Recommend

There’s a big difference between finding a product online and recommending that someone spend money on it. We take that distinction seriously.

For hands-on reviews, we use products in real life. We focus on what matters after the package arrives: how something performs, how easy it is to use, what surprised us, where it falls short, and whether we would spend our own money on it.

For roundups and gift guides, we research carefully. We consider product specifications, features, pricing, category knowledge, shopper feedback, trusted sources, and real-world use cases, along with our own experience when available.

For new products and releases, we’re clear about what we know and what we don’t. If we haven’t tested a product yet, we’ll tell you. We may analyze specifications, manufacturer information, pricing, construction, or how a new product compares with previous models, but we don’t present a first look as a hands-on review.

For deals, we look beyond the percentage-off badge. We compare pricing and available retail information to determine whether an offer represents real value. A retailer calling something 40% off doesn’t automatically make it a good deal.

Sometimes the best recommendation is to skip a product altogether. Helping you avoid a disappointing purchase matters just as much as helping you find a great one.

Our Editorial Standards

Our recommendations are based on editorial judgment, not whether a brand sends us a product.

The Gooderie may receive products from brands or public relations representatives for editorial consideration. A sample does not guarantee coverage or a positive review. When a product has been provided to us, we disclose that relationship where appropriate.

We also use affiliate links, which means we may earn a commission when a reader makes a qualifying purchase through certain links, at no additional cost to the reader. Affiliate relationships do not determine which products we recommend or what we say about them.

Whether we’re testing a product, researching a buying guide, or evaluating a deal, our job is to give you useful information you can actually use before spending your money.

What You’ll Find at The Gooderie

The Gooderie covers hands-on reviews, new product releases, carefully researched buying guides, gift ideas, verified deals, shopping advice, and money-saving tools across the things families actually shop for.

You’ll find coverage of youth sports and gear, beauty, travel, seasonal finds and entertaining, gifts, pets, major shopping events, and everyday products worth knowing about.

The categories may change. The goal doesn’t: help you shop smarter and buy better.

For Brands & PR Representatives

The Gooderie welcomes relevant product launches, samples, review opportunities, brand news, and editorial pitches that fit our coverage.

We’re particularly interested in products that give us something useful to test, compare, evaluate, or explain for our readers. Products submitted for consideration are subject to our editorial standards and do not guarantee coverage.

Interested in working with The Gooderie? Contact us at [email protected].

We’re Glad You’re Here

There’s something genuinely satisfying about finding the right product at the right price and knowing you’ll be happy you bought it. We love doing the digging, comparing, testing, shopping, and deal hunting that gets you there.

Thanks for letting The Gooderie be part of your shopping process. We hope every visit helps you find something useful, save a little money, or feel more confident about what you buy.